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Apartment Renters Embracing Virtual Tours But Not Virtual Leasing



COVID-19 is influencing the way American renters choose apartments, according to a new survey by Apartment Guide. The survey indicates that renters are embracing virtual tours to stay safe during the pandemic but prefer to sign leases in person.


Approximately one-third of renters surveyed say they've done more virtual tours in the last six months and a slightly higher number (35.7%) say they plan to do more of them in the next year. About the same number of renters predict this trend will continue with 34.1% saying they plan to do more virtual tours in the next five years.



However, there are some components to the search process, especially towards the end that may still be done in person. Many renters still see big purchases and decisions requiring in-person visits, with only 21.6% predicting more virtual mortgage and lease applications in the next five years and just slightly more (23.5%) saying they see more virtual car purchases happening in the same time period.



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