If Labor Day trips are any indication, consumers may be ready to travel during the upcoming holiday season, though bookings will likely come in last-minute.
In the two weeks preceding Labor Day weekend, consumers – many of whom stayed put this summer rather than vacationing – booked 60% more flights than the two weeks prior, according to the latest Adobe Digital Economy Index (DEI), which uses Adobe Analytics to track the state of e-commerce.
For the two weeks preceding Labor Day in 2019, growth was only 45% – suggesting that this year’s travelers are deliberating about booking flights until nearly the last minute, according to John Copeland, Adobe’s VP of marketing and customer insights.
“This has potentially positive implications for holiday travel in November and December,” said John Copeland, Adobe’s VP of marketing and customer insights.
Despite the last-minute uptick in flights, COVID-19 still heavily impacted the overall volume of travel bookings for Labor Day this year, Copeland noted, with domestic flight bookings down 58% year-over-year (YoY) and hotel bookings down 20% YoY.
Of note, travelers from the Midwest were most willing to travel for Labor Day, with flights originating in that region down just 36% YoY, whereas flights from the Northeast — where people were most reluctant to travel — were down 61% YoY, the analysis found.
Read more at Adobe DEI
Comments