The U.S. hotel industry reported its lowest third-quarter occupancy level on record, according to Q3 2020 data from STR. The Hendersonville, Tenn.-based research firm found that absolute occupancy and RevPAR levels were the lowest for any Q3 in STR's U.S. database.
Q3 2020 (percentage change from Q3 2019):
• Occupancy: 48.0% (-32.2%)
• Average daily rate (ADR): US$101.25 (-24.1%)
• Revenue per available room (RevPAR): US$48.58 (-48.5%)
Among the Top 25 Markets, Oahu Island, Hawaii, saw the lowest occupancy level (24.1%), while Norfolk/Virginia Beach, Virginia, experienced the highest occupancy (61.4%).
Three additional Top 25 Markets reported occupancy above 50%: San Diego, California (51.9%); Detroit, Michigan (51.0%); and Los Angeles/Long Beach, California (50.6%).
In aggregate, the Top 25 Markets fell behind all other markets in each of the three key performance metrics.
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